Fans haven’t had much good to say about the Fox network since Firefly was canceled (likewise for the cancellation of Futurama), but I do have to give the network credit for being able to laugh at themselves (for example, the various Fox-targeted jibes on The Simpsons).
For the past several years, Fox’s Superbowl coverage has included a “robotic football player” jumping around during the breaks where they name the sponsors. The spots promoting The Sarah Connor Chronicles, featuring the football player being attacked by Terminators, definitely got my attention.
I haven’t regularly watched anything on broadcast television for a few years, but this has me intrigued. (Seeing the two commercials they ran may also have something to do with it.)